Sunday, September 07, 2008

American Apparel confirms it is opening in Manchester


A while ago I posted a rumour that I heard regarding American Apparel opening in Manchester. It has now been confirmed courtesy of their website that it will be opening soon and will be on Market Street.
Personally I dont think this is the ideal place for it, and in my head I cannot imagine how it is going to work, the units there look far too small for a fashion retailer selling both Mens and Womenswear. Maybe they will make use of the basement space. Still it is a premium retail spot and its location is ideal for developing an offline presence considering the average Market Street shopper may not have come across the brand before. Its also ideal for competing with the likes of Topshop, H&M etc which are all located fairly close by.


Thanks to whoever it was that sent me the information about the location.

1 comments:

thelightsdown said...

I really, really hope that they have a large men's section. Shops concentrate way too much on the female market. I know they just need to make money and women probably spend more money...but it just annoys me at times.